I have a few topics of interest in dental marketing that I asked Lisa for some help with.
I began with Dental Implants, Missing Teeth, and Veneers. Lisa’s idea was to create a few marketing funnels, a system that helps you attract patients, turn them into leads or prospects, and finally convert them into new patients.
They are very well done, simple and to the point. Patients find the funnels by clicking on Google Search words. I think one reason they work well is they engage the patient by getting them to answer a few questions to see if they “qualify”. The campaigns can be relatively inexpensive, they are much less to fund than most of the marketing I have done in the past and you can turn them on and off when you want.
The early results are very good, we are getting good quality leads that tend to show up for their appointments. I am looking forward to working out the ROI, will keep you posted.
Regards,
David Grace DMD